Privacy Policy


This data protection guidelines explains the processing of personal data when using Beta Verlag and Marketing GbmH websites, including their mobile applications (our “Apps”).  It explains the choices you have in relation to your personal data (“your rights”) and how you can contact us.

I. Who is responsible and how can I contact the data protection supervisor?

The responsible person in the meaning of the General Data Protection Regulation (GPDR) is 

Beta Verlag & Marketinggesellschaft mbH (thereinafter called “Beta”)
Ms Heike Lange
Celsiusstr. 43
53125 Bonn
Telephone: +49 (228) 9 19 37-10
Fax: +49 (228) 919 37-23

District Court Bonn HRB 3462

Please contact the above address if you have queries in relation to the processing of personal data by us or on the subject of data protection in general. 

II. Your rights as data subject

Every person has the following rights: 

  • Right of access (Art. 15 GPRD)
  • Right of rectification of incorrect data (Art. 16 GPRD)
  • Right to erasure and “right to be forgotten” (Art. 17 GPRD)
  • Right to restriction of processing (Art. 18 GPRD) 
  • Right to data portability (Art. 20 GPRD). 

You may object at any time and without giving reasons to the processing of personal data for marketing purposes, including to the analysis of customer data for marketing purposes.

In addition, the data subject also has a general right to object (Art 21 para 1 GPRD).  In this case reasons must be given to object to data processing.  If data processing occurs upon consent, such consent may be withdrawn for the future at any time.

For the exercise of your rights as data subject contact . In addition, you have a right to complain to relevant supervisory authorities.

III. Data processing by Beta.

The following gives you an overview of how we protect your personal data when you access our website, what kind of personal data we process and for what purpose, and the volume of data we process.

  1. Processing of date when accessing our website - Logfiles
    When accessing our website, information of a general nature will be collected. Such information (server-Logfiles) includes information such the type of web browser, the operating system used, the domain name of your internet service provider and similar information. In addition, the IP address is transferred and used to enable you to use the requested service. Such information is technically necessary for us to deliver the website content correctly to you and must be provided for using the internet.
    Such logfile data are anonymised immediately, or deleted after finishing usage. The legal basis for data processing is Art 6 para 1 p1 f) GPRD.

  2. Information about guaranteeing data security
    We have technical and operational security measures to protect personal data stored by us from access by third parties, loss or misuse, and to enable secure data transfer.
    However, we need to inform you that the structure of the internet may lead to unintended access by a third party.   It is therefore also your responsibility to encrypt your data or protect them in other ways against misuse.  In particular unencrypted data transfers, even when transmitted by e-mail, may be read by third parties if not properly protected.

IV.      Embedding of external services  

  1. Embedding of Google-Maps
    We use the services of Google Maps on our website, ie another service provided by Google Inc. The purpose of this is to offer you interactive maps directly on our website to facilitate comfortable use of the map function and to make it easier for you to find locations listed on our website.
    Such information is retrieved directly from Google servers and Google receives the actual IP address used by you. When visiting the website, Google receives information that you have accessed the relevant sub-level site of our website. Whether and to what extent or for how long Google stores the IP address, and is used internally, is not known to us. The legal basis for embedding this service is Art 6 para 1 S 1 lit f GPRD.
    If you are registered for a Google service, Google may assign your visit to your account. Even if you are not Google registered or are not logged-in, Google may store your IP address and use it for profiling. Google stores your data as user profiles and uses them for marketing, market research and/or tailored design of its website. Such analysis is particularly used (even for users that are not logged in) for the design of tailored advertising and to inform other uses of the social network about your activities on our website. You have a right to object to the creation of such user profiles by Google.
    We note that data processing by Google may occur outside the EU/EEA. Google also processes data in the USA and has submitted to the EU-US Privacy Shield,  You can find more information on Google data protection on

  2. Embedding of YouTube
    Our website uses plugins for the website YouTube that is operated by Google. The operator of the website is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
    If you use one of our websites that incorporate YouTube-plugins, a connection to the YouTube servers will be established. In doing so the YouTube server will be provided with information in relation to which of our websites you have accessed.
    If you are logged into a YouTube account, you enable YouTube to directly allocate your surfing behaviour to your personal profile. You may prevent this from happening if you log out of the YouTube account.
    The use of YouTube is in the interest of presenting our online offers in an appealing way and is therefore covered by Art 6 para 1 lit f GPRD.
    More information on the use of user data can be found on the YouTube data protection data protection declaration on:

  3. Use of Facebook-Plugins (Like-Button)
    Our websites integrate plugins of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. Facebook plugins recognise you by your Facebook logo or the “Like-Button” on our website. You can read an overview of Facebook plugins on:  . If you use our websites, the plugin will establish a direct connection between your browser and the Facebook server. Facebook therefore receives information that you have visited our website using your IP address. When you are logged into your Facebook account and you click the Facebook “Like-Button” you can link the contents of our websites to your user account. We note that we as the provider of the websites do not have any knowledge of the contents of the transferred data or their use by Facebook. More information on the use of data by Facebook can be found on the Facebook data protection declaration on:
    If you do not want Facebook to allocate your visiting our websites to your Facebook account, please log out of the Facebook user account.

V.        Our Cookie Guidelines

  1. General information on the use of Cookies
    Our website uses so-called Cookies. Cookies are small text files that are placed on your terminal device and are stored by your browser. They enable us to present our offers more user-friendly, more effectively and securely. We use both so-called temporary Cookies that are deleted automatically after closing your browser (“Session Cookies”) and persistent (permanent) Cookies.
    You may choose to allow the placing of Cookies. You can make changes in your browser settings. Principally you can choose to accept all Cookies, to be informed when Cookies are placed, or to reject all Cookies. It may be that you cannot fully use our offers if you choose the last option.
    When using Cookies, a distinction must be made between essential Cookies and those used for further purposes (counting of numbers of access, advertising purposes).

  2. Essential Cookies when using our website
    We place Session-Cookies on our websites that are essential for the use of our websites. This includes Cookies that enable us to recognise you while you visit the site in the course of an individual session. Such Session-Cookies contribute to the secure use of our offers by enabling you to securely handle the shopping basket function and payment procedures.

  3. Use of Cookies with your approval 
    The following is an overview of Cookies that are used by us upon your approval at the time of using our website.   You will be able to opt-out each time you use the website.  Those are cookies to track user behaviour when using our website, as well as Cookies that are used for marketing purposes.


A. Placing of Cookies to track user (Tracking)
The use of Tracking-Cookies enables us to recognise users upon renewed access to our website so as to allocate user events to an internally provided indicator (pseudonym).  In doing so we track repeated access to our website and analyse the information in a coherent way.

Specifically, the following Tracking-Cookies are used:

Matomo (previously Piwik)

This website used the open-source web analytical service Matomo. Matomo uses so-called “Cookies”.  These are text files that are stored on your computer and that allow an analysis of your use of the website.  For this, information on the use of the website collected by the Cookie is stored on our server.  The IP address is anonymised before storage.

Matomo-Cookies remain on your terminal device until you delete them.  

Storage of Matomo-Cookies is based on Art 6 para 1 lit f GPRD.  The website owner has a legitimate interest in the anonymised analysis of user behaviour so as to optimise its web content as well as its advertisements.  

The information about the use of the website gathered by Cookies will not be transmitted to third parties.  You may prevent the storage of Cookies by changing the relevant settings on your browser software; we however note that in this case not all function may be fully available for use.

If you object to the storage and use of your data, you can deactivate the storage and use.  In this case an opt-out Cookie is placed in your browser that prevents the storage of Matomo user data.  Deleting your Cookies also results in the deletion of the Matomo opt-out Cookie.  The opt-out must then be reactivated upon the renewed opening of our website.

You have the possibility to prevent that actions you take here are analyzed and linked. This will protect your privacy, but will also prevent the owner from learning from your actions and improve usability for you and other users.

Information about data processing pursuant to the EU General Data Protection Regulation (GDPR)